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British YouTuber-turned-rapper KSI released 'Thick of It', featuring Trippie Redd, in October 2024, and the track exploded into a TikTok meme almost overnight. Listeners latched onto its hook, spawning ironic lip-syncs, parody covers and edit audios that treated the song as both anthem and punchline. The clip's seven seconds capture the moment the chorus hits, which is exactly the part meme pages loop. Like Running in the 90s, it survives less as a chart single and more as a reusable sound for dramatic edits.
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A short clip from KSI's viral 2024 song 'Thick of It' featuring Trippie Redd, used over ironic edits, fail clips and meme moments on TikTok and YouTube.
This seven-second clip captures the hook of 'Thick of It', the 2024 single by British YouTuber and rapper KSI featuring Trippie Redd. The snippet delivers the song's punchy pop-rap chorus in full force, the part that flooded TikTok feeds and turned the track into a running joke. It sounds bold, bouncy and slightly over-the-top, which is exactly why editors love it: dropped under a clip, it instantly frames whatever is on screen as dramatic, triumphant or hilariously self-serious. Listeners either sing along or laugh, and that split reaction keeps the sound in heavy rotation across meme pages and edit compilations.
