Street Fighter III: 3rd Strike was released by Capcom in 1999 as the third version of Street Fighter III for arcades, later reaching home consoles. Its announcer became a defining part of the game's identity, calling rounds with a distinctive rhythmic delivery that players heard hundreds of times in matches. Clips of those calls spread through fighting game videos, streams and meme edits long after the arcade era. The let's go line remains popular because it is short, instantly recognisable to fans, and works as a universal start signal outside the game.