The phrase comes from The Mandalorian, the live action Star Wars series that premiered in 2019, where it is repeated as a creed by Mandalorians including Din Djarin and the Armorer. Fans quickly clipped the line from episodes and shared it across social media as a shorthand for unquestioning commitment. Like the Imperial March, it became instantly recognisable shorthand for the wider franchise, and its serious tone against everyday situations keeps it popular for reaction videos, edits and memes long after the first season aired.