Short tingle and chime effects are a staple of online video editing because they are instantly recognisable and easy to place, even in a clip lasting only a few seconds. Creators on short-form platforms use them to add polish to transitions, reveals and reaction moments without needing dialogue or music to explain the joke. The sound works across comedy, gaming, beauty and lifestyle videos because its meaning is flexible, shifting from magic to surprise to a lightbulb moment depending on the visual it accompanies. That flexibility is why it remains a popular choice for memes and edits.