The clip circulates online under the repeated phrase tombul tombul and is credited in its existing description to Ibrahim Tatlises, one of Turkey's most famous arabesque and folk singers. Short excerpts like this spread on soundboards because the hook is self contained and recognisable without the full song. It has become a shorthand reference in Turkish meme editing, where a familiar older pop phrase can signal humour, nostalgia or exaggerated celebration in under two seconds, which explains why creators reuse it far beyond its original musical context.