Shaggy released It Wasn't Me in 2000 as a single from his album Hot Shot, with Rik Rok singing the chorus that became the song's signature hook. The track topped charts in several countries and became one of the defining pop hits of the early 2000s. Years later, the chorus found a second life online, where creators use its cheerful denial as shorthand for getting caught. Its simple, memorable melody keeps it instantly recognisable even in an eleven-second clip.