Vem pra rua became widely known in Brazil during the large street protests of 2013, where it was chanted and written on signs as a call for people to demonstrate in public. The phrase later gave its name to the Vem Pra Rua civic movement formed in 2014. Online, the shout survived the protests as a short meme sound, shared in Brazilian WhatsApp groups, edits and reaction clips whenever someone wants to summon friends outside or mock a call to action.