Vybz Kartel is the stage name of Jamaican deejay Adidja Palmer, who rose to prominence in the early 2000s and became one of dancehall's most influential voices. Short clips of his vocals and name have long circulated on soundboards and social media, where fans cut them into reactions, intros and remixes. The misspelling Vibes Kartel also became a common search variant as the clip was reposted. Its continued use comes from that instant recognition, even for listeners who only know the name from memes.