The clip is credited to Mohammad Rajab Wali and centres on the simple spoken phrase this not right, which has made it easy to reuse as a standalone reaction online. Because the line needs no context, creators lift it from its original recording and place it over unrelated footage where something looks off. Its popularity rests on that portability, as the same short judgement can comment on fails, mistakes and bad ideas across memes, edits and social posts without needing any explanation before it plays.