The clip comes from Bares für Rares, the long-running ZDF antiques show hosted by Horst Lichter, where sellers bring objects in for expert valuation before deciding whether to sell. His relaxed schauen wir mal was wird line became a shorthand on German TikTok and meme pages for any uncertain outcome. Clips are remixed under reveals, valuations and before-and-after videos, often with the spelling schaun wir mal was wird taken from captions. Its popularity endures because the delivery sounds optimistic and resigned at the same time.