The Wazzup greeting comes from Budweiser's Whassup advertising campaign, first aired in 1999 and built around a group of friends calling each other just to say the word in an exaggerated, drawn-out way. The ads became an instant cultural catchphrase, spawning countless television parodies, remixes, and everyday imitations throughout the early 2000s. Because the phrase is simple, instantly recognisable, and tied to friendship and humour, creators still reuse it today as a nostalgic meme greeting in reaction videos and comedy edits.