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What Is Love was released by Haddaway in 1993 and became a defining Eurodance hit of the decade, later reaching a new audience through its use in the 1998 film A Night at the Roxbury and its famous head-bobbing dance scene. The chorus lived on through internet memes, compilations and short-form video, where creators reused its instantly familiar hook for dance challenges and ironic edits. Its simple question and driving beat keep it instantly recognisable across generations, which explains why it still appears in TikTok trends today.
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The iconic 'What Is Love' chorus clip from Haddaway's 1993 hit, used in memes and TikTok videos for dramatic reveals, dance moments and ironic love scenes.
This short clip captures the instantly recognisable chorus of Haddaway's What Is Love, with its driving Eurodance beat and the repeated question sung over bright synths. Even in just a few seconds, the punchy rhythm and familiar melody trigger instant recognition, making viewers expect a dance break, a dramatic entrance or a joke about romance. It sounds upbeat, slightly cheesy and full of 1990s energy, which is exactly why it works so well as a punchline. The clip lands best when the visual suddenly matches the music, turning an ordinary moment into something exaggerated and funny.
