The phrase works as internet shorthand for disbelief, and the clip circulates mainly as a short reaction sound for memes, gaming edits and short-form videos. Creators tend to use it when a scene turns strange without needing any explanation, much like a bruh reaction, because the wording itself does the comic work. Its length makes it easy to loop, remix or place at the end of a joke, and its playful wording keeps it usable in family-friendly edits. That simple, reusable confusion is why it keeps appearing in new compilations.