360 was released in May 2024 as a single from Brat, Charli XCX's sixth studio album, which followed a month later and sparked the wider Brat summer trend online. The song references pop culture confidence and internet fame, and its short, loopable hook quickly moved from streaming and radio into TikTok edits, fashion clips and meme remixes. The yeah 360 phrasing became a shorthand caption and audio cue for spinning reveals and self assured entrances, keeping the clip in circulation long after the album campaign.