The line comes from the anime Jujutsu Kaisen, where Ryomen Sukuna, the King of Curses, mocks weaker opponents with total contempt. Clips of the moment began circulating in anime edits on TikTok and YouTube, where the short Japanese phrase became an instantly recognisable roast even for viewers who do not speak the language. Editors isolated the vocal as a standalone sound for reaction videos and edits, and its blunt meaning and calm tone helped it stay in use for gaming fails, sports misses and friend roasts.