The line comes from StarCraft, Blizzard's real-time strategy game first released in 1998, where the Protoss Zealot is a frontline warrior devoted to the Protoss homeworld of Aiur. The phrase became one of the unit's most quoted acknowledgements, repeated by players whenever they selected or commanded a Zealot in battle. As StarCraft grew into a lasting esports and internet classic, the short shout travelled onto soundboards, reaction videos and gaming streams. It endures because it is instantly recognisable, easy to drop into a clip and packed with heroic conviction.