Sho Minamimoto is one of the Reapers in The World Ends with You, the Square Enix action role-playing game first released for Nintendo DS in 2007. Known for his flamboyant style and habit of adding the prefix zetta to his speech, he quickly became a fan favourite, and his lines have long circulated as short clips among players. Slowed-down versions exaggerate his already theatrical delivery, which is why this particular line still appears in fan edits, reaction videos and meme compilations years after the original game.