The phrase itself combines a time, twelve o'clock, with Rewe, one of Germany's best known supermarket chains, which is why it lands instantly for German speaking viewers. As a short uploaded clip it works less like a famous quote and more like a reusable voice note, shared for its everyday bluntness. Online it is used to confirm plans, mock how quickly friends default to the same meeting spot, and add a familiar local reference to otherwise ordinary shopping or lunch videos posted in chats and short form edits.