BFM 89.9 is a business radio station broadcasting in Malaysia's Klang Valley on the 89.9 FM frequency, known for news, finance interviews and talk programming in English. Its short station identification is played between programmes to brand the frequency, and that five second version has been clipped and shared online as a standalone sound. Listeners who recognise the station use it for nostalgia and local reference, while editors unfamiliar with the original broadcasts use the formal ID as a ready made radio intro for parody segments.