Shut Down was released by BLACKPINK in September 2022 as the title track of their second album, Born Pink. The song quickly became one of the group's signature releases, with its classical-inspired intro and confident chorus widely shared in short-form videos, dance covers and fashion edits. Its opening in particular travelled beyond K-pop fandom, becoming a recognisable audio cue for luxury, attitude and dramatic reveals. Because the intro is so distinctive, creators continue to reuse the short clip even years after release.