The line comes from Sunset Overdrive, the 2014 open-world action game by Insomniac Games released for Xbox One, where a sarcastic in-game announcer narrates the player’s rampage through a mutant-overrun city. “Blimey” is one of the announcer’s many quick-fire quips, delivered in the game’s trademark irreverent tone. Fans of the game ripped favorite announcer callouts for soundboards and meme edits, and this one stuck around because a one-word British exclamation is endlessly reusable as a reaction to surprise, failure and slapstick chaos.