SpongeBob SquarePants premiered on Nickelodeon in 1999, created by Stephen Hillenburg and voiced by Tom Kenny, and SpongeBob's laugh quickly became one of the show's signature sounds. Clips of the character were widely shared as cartoons moved online, and Spanish-speaking fans search for it as Bob esponja riendo. Editors pair it with other recurring SpongeBob bits such as a few moments later in meme compilations. Its short length and instant recognition keep it popular for reactions long after the original episodes aired.