Unlike cartoon snore effects, this clip circulated as a short, shareable recording named for the sleeper himself, Brandon, which gives it a personal, inside-joke feel on soundboards. Users keep it alongside other reaction sounds because the snoring is recognisable in under a second and needs no setup. It has stayed popular for pranks and edits where one person is singled out as the friend who can fall asleep anywhere, anytime, no matter what is happening around them.