Bu dui is a common everyday phrase in Mandarin Chinese, made of the words for not and correct, and it is used in conversation to correct someone or say that something feels off. As a standalone soundboard clip lasting only a fraction of a second, it circulates online as a reaction sound rather than a quote from a known show or creator. Its popularity comes from that universal timing, since viewers who do not speak Mandarin still understand the firm tone and use it for fails, corrections and comic rejections.