The clip spread through TikTok edits built around the chicken on tree screaming image, where a still or slow zoom is paired with a loud, drawn-out yell for comic shock. It is closely associated in reposts with the FAAAH sound, another short scream meme used the same way for fails and reactions. Because the audio is less than a second long, creators reuse it as a reusable reaction hit rather than a song, layering it over gaming clips, pet videos and phonk edits where a sudden overreaction sells the joke.