Bully was released by Rockstar Games in 2006 as a school-set action adventure following Jimmy Hopkins at Bullworth Academy, and its distinctive main theme became closely tied to the game's mischievous tone. As gameplay videos, speedruns and retrospective videos grew on YouTube and TikTok, short clips of the theme began circulating as shorthand for schoolyard rebellion and nostalgic early PlayStation 2 gaming. It remains popular because the melody is instantly recognisable to players, even without dialogue, and it sets a playful, troublemaking mood in seconds.