Carnival was released in 2024 as a single from Vultures 1 by ¥$, the duo of Kanye West and Ty Dolla Sign, featuring Rich the Kid and Playboi Carti. Its repetitive chant hook and heavy production made it a viral hit, and short clips quickly spread across TikTok and Instagram Reels. Editors now reuse the hook for high-energy montages, especially shadow boxing and workout videos, because its crowd-like chant works as instant hype without needing the full song.