Cola Zerrro circulated as a short meme sound on user generated soundboards, where the joke depends entirely on recognising the exaggerated pronunciation rather than any known scene or character. Its long seventeen second running time gives editors room to build anticipation before a reveal, unlike shorter reaction clips. The clip stays popular for drink related humour because almost everyone knows the product name, so the distorted delivery is instantly understood. It is shared alongside other meme sound clips in compilations and short form edits.