The clip comes from Narcos, the Netflix crime series that premiered in 2015 and follows Colombian drug lord Pablo Escobar, played by Wagner Moura. Escobar's short Spanish insults became popular as isolated audio because they carry the character's authority in just a few seconds. As Narcos scenes were clipped for edits and soundboards, coma mierda spread as a ready made comeback in Spanish and English speaking meme spaces. It remains used because the phrase is widely understood, instantly quotable, and tied to a recognisable television portrayal of Escobar.