Crysis is a first-person shooter developed by Crytek and released in 2007, built around a soldier wearing the Nanosuit, a powered suit with selectable modes. Maximum Strength was one of those modes, alongside armour and speed, and each switch was confirmed by the suit's calm computerised voice. Clips of the line spread through gaming videos, forums and soundboards in the following years, often alongside other clipped game callouts like enemy spotted. Its stark delivery kept it popular long after the original game, as a shorthand for activating extra power.