The clip is credited in its file tags to Japanese composers Kouhei Tanaka and Shiro Hamaguchi, both known for their work on anime scores. Its title comes from the chant at its centre, written out as one long run of syllables rather than a normal song name. Shared online as a long looping track of about eighty six seconds, it has become useful far beyond its original context because the melody needs no explanation. Creators keep returning to it whenever they need instantly recognisable upbeat background music.