The clip comes from the animated television series South Park, where Craig Tucker is a recurring student known for his deadpan attitude. Lines aimed at Craig became easy shorthand online because the show often treats him as the calm centre of chaotic situations. Short shouted phrases like this were later shared on soundboards and in meme edits, detached from any single scene. It remains popular as a quick blame reaction, especially in gaming and chat clips where naming one person makes the joke feel specific.