The phrase comes from Ridin by Chamillionaire featuring Krayzie Bone, released as a single in 2005 and a major hit in 2006. Its chorus, built around they see me rollin and they hatin, became one of the most quoted hip hop hooks of the era. Online, the line detached from the full track and turned into shorthand for anyone moving with exaggerated confidence. It spread through meme videos, remixes and reaction edits, and it remains popular because the joke is clear even when the visual is deliberately unimpressive.