Damn, Daniel began in February 2016 as a series of short Vine videos filmed by Josh Holz, who filmed his high-school friend Daniel Lara and repeatedly praised his white Vans sneakers. The catchphrase spread quickly across Vine, Twitter and YouTube, spawning remixes, compilations and a wave of parodies that turned a simple school hallway joke into a mainstream meme. It remains popular because the line is short, instantly recognisable and easy to drop over any moment that deserves exaggerated praise.