Demacia is the name of Garen's homeland in League of Legends, the team-based strategy game from Riot Games, and the word doubles as his battle cry in the game. The Latin American Spanish dub gives the line a particular heroic delivery that Spanish-speaking players recognise instantly, and short extracts have circulated for years in gameplay videos, streams and memes. It endures because the single word needs no translation or context to signal courage, pride and a willingness to fight.