The cry takes its name from Dio Brando, the central villain of JoJo's Bizarre Adventure, a manga and anime franchise where dramatic name shouting is part of the heightened style. Short stretched shouts like this travelled from fan edits and anime compilations onto soundboards and short form video, where the audio alone signals the reference even without any image. Because the delivery is so theatrical, it outlived its original scenes and became a reusable reaction for rivalries, dramatic entrances and mock serious confrontations among anime fans online today.