DLive built its audience as an alternative live streaming service for gamers and independent creators who wanted fewer restrictions than larger platforms. As channels on the service grew, its default follow alert became a recognizable part of the viewing experience, played every time someone tapped follow during a broadcast. Clips of the alert later circulated outside the platform on soundboards and in stream highlight edits, where it is now used as shorthand for gaining a new follower, even by creators who do not stream on DLive itself.