Luci is the personal demon assigned to Princess Bean in Disenchantment, the animated fantasy series created by Matt Groening that premiered on Netflix in 2018. Voiced by Eric Andre, the character acts as a mischievous companion who encourages drinking, rebellion and poor decisions, often with a simple repeated instruction to do it. Clips of that line circulated in edits and reaction posts because the joke needs no context beyond temptation. It remains popular for moments about peer pressure, impulsive choices and friends who enable chaos rather than stopping it.