Hotline Bling was released by Drake in 2015, and its music video, directed by Director X, became famous for the rapper's now-legendary dance moves against coloured backdrops. Within days, stills from the video — Drake holding his palm out to reject something, then smiling and pointing to approve it — were turned into the Drakeposting meme format on Tumblr and Twitter. The format became one of the most enduring reaction templates on the internet, and its music is still used as shorthand for approval or disapproval in edits today.
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The Hotline Bling music behind Drake's viral like/dislike meme. Use it for preference edits, tier lists and before-and-after reaction videos.
The sound is the instantly recognisable music from Drake's 2015 single Hotline Bling, the track behind the famous Drakeposting meme. Over eleven seconds you hear the soft, moody piano-and-synth groove of the song's hook, complete with its signature sliding bass line and laid-back melody. There are no words in this version, just the smooth, hazy beat that played under the music video's dance scene. It works so well as a meme sound because listeners identify it in a fraction of a second, turning any before-and-after comparison into a joke everyone is in on.
