Earrape edits grew out of online meme culture, where creators deliberately distorted familiar pop songs to make them louder, harsher and funnier than the original. Dua Lipa's polished, dance-pop sound made her intros an easy target for that treatment, because the contrast between the sleek production and the blown-out clip is immediate. The style spread through short-form video, Discord soundboards and reaction edits, where a few seconds of distortion can signal chaos or irony without any explanation. It remains popular because that contrast still lands instantly, even for viewers who do not recognise the original track.