The sound comes from Brazilian reporter Thiago Praciano, known for delivering the Ceará phrase that gives the clip its name. Shared as a short audio on soundboards and in messaging apps, it spread because the expression works even for listeners outside Ceará who recognise the tone of disbelief. It is now used across Brazil as a humorous reply in conversations, reaction videos and edited clips, where a regional saying becomes a universal way to question something odd without needing a long explanation or setup.