The phrase comes from comedian Steven He, whose sketches about strict parenting built a large following on YouTube and TikTok around 2021. One routine turned Emotional Damage into a recurring catchphrase, and short clips of the shout were quickly reposted as a standalone reaction sound. From there it spread through meme edits, gaming videos, and commentaries where creators needed a quick, recognisable way to mark a verbal hit. It remains popular because the line is instantly identifiable even without the original sketch for context.