The riff comes from SunStroke Project's performance of Run Away at the Eurovision Song Contest in 2010, where saxophonist Sergey Stepanov's energetic solo became a viral sensation. Clips of his performance spread across YouTube and social media, spawning remixes, ten-hour loops and countless reaction edits that turned him into the Epic Sax Guy. More than a decade later, the short sax hook remains a shorthand for confidence, celebration and absurd humour in short-form video.