The clip is attributed to Brazilian YouTuber Julio Cocielo, whose expressive reaction style made him a familiar voice in Brazilian meme culture. The Portuguese phrase translates roughly as this show is absurd, and it spread through short reaction edits, memes and soundboard uploads where users needed a quick way to call out something ridiculous. Because it is short, loud and easy to understand even without full context, it works as a universal reaction to reality television, viral news and everyday absurdity, keeping it in regular use long after its first circulation online.