The line comes from a Pfizer television advertisement that aired in Brazil in the 1990s and starred Pelé, then already a global icon, as its reassuring spokesman. The spot's earnest tone made it memorable, and the short phrase 'eu falaria' — 'I would say' — was later clipped and shared online as a reaction sound. It circulates today mainly as a WhatsApp audio and meme soundboard staple, valued for the comic contrast between Pelé's legendary status and the mundanity of whatever the speaker is about to say.