The clip circulates online under tags for Gumi, Gumichan and Red Birb, and is often paired with the related wuewuewue sound from the same meme family. It spread as a short reusable soundboard clip rather than as part of a longer song or scene, passed around in edits and reaction videos. Its appeal comes from the simple, chant-like loop that can be dropped over almost any cute or absurd visual and still read clearly, which has kept it in active use for memes and anime-style edits.