Faustão is the stage name of Fausto Silva, one of Brazil's most famous television presenters and the longtime host of the Sunday variety show Domingão do Faustão. 'Na reta final' is Portuguese for 'in the final stretch', a phrase he used to build excitement as competitions and segments approached their decisive moment. The line became a catchphrase among Brazilian viewers and spread online as a meme and WhatsApp audio, where creators now use it to hype up endings, countdowns and last-chance moments in short videos.