Figure is one of the main monsters in Doors, the Roblox horror game in which players move through a haunted hotel while avoiding entities that hunt by sound. Because Figure cannot see, its footsteps become the main warning that it is nearby, and players learn to stop moving when they hear them. Clips of those steps spread through gameplay videos and short-form edits, where creators reuse a single step as shorthand for imminent danger. It remains popular because it is instantly recognisable to Doors players and needs no explanation to create tension.