The sound is tied to the Five Nights at Freddy's series, the indie horror games that became widely popular after the first release in 2014. Jumpscare clips from Freddy, Foxy and other animatronics spread quickly through YouTube compilations, reaction videos and meme edits, making the scream recognizable even outside the games. It still gets reused because the audio instantly communicates danger and surprise, much like the dramatic hit of the Inception Button or a danger alarm sound effect meme in short-form edits.