The clip comes from South Park, the long-running animated satire, and features Lu Kim, the owner of the City Wok restaurant, in his ongoing clash with a group of Mongolians who threaten his business. The short rant was lifted from the show and shared on soundboards, where fans kept it for its over-the-top delivery and instantly recognisable anger. It remains in use because the shout works without context, giving creators a quick, loud reaction for invasions, rivalries and unwanted interruptions in short videos.